The 'Everybody Wants To Be A Hero' ad, widely circulated on the internet as a response to Pepsi's 'We Wish You A Scary Halloween' ad, is a brilliant example of creative fan-made content. Although it's most likely not an official Coca-Cola advertisement, this clever retort captures the essence of effective brand rivalry. The ad features the same visual as Pepsi's – a Pepsi can in a Coca-Cola cape – but with the added tagline 'Everybody Wants To Be A Hero,' ingeniously turning the table on Pepsi's original message. This fan-made creation, which went viral, demonstrates the power of quick, witty responses in the world of brand competition. It highlights how a brand can potentially reclaim a narrative, even when the initial move comes from a competitor. The ad's viral nature also underscores the significant role that fans and consumers play in shaping brand conversations in the digital age. For marketers and advertisers, this instance serves as an inspiration on how to handle competitive jabs. It shows that with creativity and a bit of humor, a brand can craft a response that resonates with audiences and even strengthens the brand's position. While unofficial, the 'Everybody Wants To Be A Hero' ad is a testament to the impact of clever and timely responses in the dynamic arena of brand rivalry.