Pepsi Max's latest Christmas advertisement delivers a playful punchline to its long-time rival, Coca-Cola. The ad features none other than Santa Claus – a character traditionally decked out in Coca-Cola red – commandeering a truck that gives a nod to the iconic Coca-Cola Christmas vehicle. The real twist, however, is in Santa's choice of refreshment: he's caught enjoying a Pepsi Max. This audacious move by Pepsi not only playfully undermines Coca-Cola's classic holiday imagery but also positions Pepsi Max as a bold and refreshing alternative. By flipping a well-known narrative on its head, the ad injects a modern, edgy twist into established holiday traditions, captivating a contemporary audience and igniting the festive competitive spirit. This campaign stands out as a prime example of how brands can leverage humor and a touch of surprise to carve a memorable niche for themselves in a season traditionally dominated by feel-good advertising."