


Hellmann's
www.hellmanns.com/SHRIMP ON THE BARBIE VISUAL PUN AD
Hellmann's ran this playful campaign in Australia during the Barbie movie era, playing on the well-known Australian phrase "throw another shrimp on the barbie", a phrase often heard at barbecues. Emphasizing the brand's value addition, the ad also featured the tagline "Even better with Hellmann's", suggesting that barbecued shrimp (and perhaps other barbecue dishes) taste even better with Hellmann's.
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Food and Drinks
Copywriting
Funny
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